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Really don´t think this car has to do with this kind of ad, but maybe they want to shake/shock the market and be talked by the press. It´s a strategy to get the red lights in top of them.
Dec 13, 2010 11:02:25 PM
- Atzporsche
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- Loc: Vancouver , Canada
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- Reply to: Ferdie
Re: Fisker Karma ad campaign
Finally, a sensible hybrid. Fast, 403HP and 1300 NM (more than the Veyron), with OFF THE GRID power and sexy for under $100K. 5.8 sec to 100, about 2.4L/100km in sport mode, interior materials from bottom of lake and fire waste, comes with solar panels for your home making it the first GREEN hybrid..
I LOVE IT 
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indeed shifting is ancient technology - so is a fuel burning engine.. I happen to like both :)
Dec 14, 2010 12:15:58 AM
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Carrageous
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- Loc: Austin, TX , United States
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Re: Fisker Karma ad campaign
The agency is Lambesis in Carlsbad, California. They mostly do fashion and luxury brands. So for the electric car as a fashion item, I guess this makes sense. They certainly will get noticed, I would think. And they do make an already sexy looking car look even sexier.
And they're a little bit cheeky, which I like. We'll see if the car and the company can live up to this brand promise or if it's just a bit of frosting on a less-than-standout cake. 
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"When you design a car around the customer's wishes, you get cup holders. When you design a car around innovative thinking, you get a Porsche."
Dec 14, 2010 12:31:51 AM
- Atzporsche
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Re: Fisker Karma ad campaign
Thanks for the details Carrageous! I read the Fisker achieved low development costs due to using existing parts to complete the car... so reliability and servicing will be an interesting issue to follow in first years of ownership. They will turn profit by making 15,000 annually...
I think aggressive advertising is needed to educated to public of its model. How will they otherwise be interested. I would like to see some advertising of their OFF THE GRID power deal.. you can get solar panels installed that would in theory generally the extra power required for over-night recharges, assuming you drive 80kms a day all year long!
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indeed shifting is ancient technology - so is a fuel burning engine.. I happen to like both :)
Dec 16, 2010 8:02:42 PM
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Carrageous
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- Loc: Austin, TX , United States
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- Reply to: Atzporsche
Re: Fisker Karma ad campaign
Atzporsche:
I think aggressive advertising is needed to educated to public of its model.
My guess is that this advertising is primarily aimed at Southern California, at least initially. It's a sort of Vogue magazine approach to make it a style statement, get some celebrity drivers and then move it to other markets.
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"When you design a car around the customer's wishes, you get cup holders. When you design a car around innovative thinking, you get a Porsche."
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