Atzporsche:

I think aggressive advertising is needed to educated to public of its model. 

 My guess is that this advertising is primarily aimed at Southern California, at least initially. It's a sort of Vogue magazine approach to make it a style statement, get some celebrity drivers and then move it to other markets.


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"When you design a car around the customer's wishes, you get cup holders. When you design a car around innovative thinking, you get a Porsche."