Cayenne News
From USA Today, some details of the $15 million ad campaign:
http://www.usatoday.com/money/autos/2003-01-05-porsche-cayenne-ads_x.htm
From the Birmingham Business Journal, Porsche had a 1.5 mile test track built at the Barber Motorsports Raceway. Porsche has a three year lease on the track:
http://birmingham.bizjournals.com/birmingham/stories/2003/01/13/daily22.html
http://www.usatoday.com/money/autos/2003-01-05-porsche-cayenne-ads_x.htm
From the Birmingham Business Journal, Porsche had a 1.5 mile test track built at the Barber Motorsports Raceway. Porsche has a three year lease on the track:
http://birmingham.bizjournals.com/birmingham/stories/2003/01/13/daily22.html