It's not that new. I have a '99 996 in cobalt and chose it (and paid the $3K extra) to avoid the purplish hue of the Zenith and the Viola metallic that was available at the time. It's a lot brighter than I thought it was going to be but I like it because it's different and I like blue on a car. I might switch to Lapis or maybe even Gulf Blue special order next time for a bit of a change but will always go blue.