Saw my first model 3 at work today, brand new red one. To me in the $50k segment there is simply no other car that even comes close to it. I found it beautiful in that color and the interior is just whoa. So clean, so modern, so fresh. It looked good quality too. If enough people think the same, and I am very picky for luxury in cars, Tesla will have no issue long term.

As said above, Tesla only builds highly optioned model 3 now so they should definitely have better margins on them.