Quote:
964C2 said:
If Porsche had not diversified, the company would not have survived and now we would all be nostalgic about that great "sports cars - only" company that used to exist.



Exactly... Business 101, FIRST, you've gotta make enough money to perpetuate and evolve, to remain cutting edge and competitive. If it were not for the success of diversified products, the 911 would be the one to suffer. As a direct result, other larger more profitable companies would build a FAR BETTER mouse-trap, sales would plummet, and the beginning of the end would be at hand. They came damn close to realizing that fate in fact...

Porsche has done well to grow and thrive, and still produce a superior product that is widely desired, even if the price makes it obtainable by few, relatively speaking.

They OWE THAT TO THEIR EMPLOYEES... In my mind, growing a sound business that continues to build and succeed is a business's primary commitment to the people who work for them, and the industries supported underneath their umbrella.

There's no room for romantic nostalgia, if it's not going to equate into growth and success for the company and jobs for the community. In some cases, businesses achieve both goals, and I truly believe that Porsche has done about as good as you can reasonably expect "keeping it real" while at the same time "keeping it growing".

If you miss the old days, jump over to Lotus. Or better yet, just buy an old Porsche! They're great fun, they hold value, and there's plenty good ones out there..