nberry:

 If Porsche was to reduce prices in Europe would that generate more sales thereby INCREASING profits as a result of additional volume though at a lower profit level?

 That probably would create a bigger problem because it would REDUCE resale value for present owners. 

Hey, don't ask me. I'm an engineer not an economist. Smiley
The Law of Diminishing Returns did not play a primary role in my studies. Smiley


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fritz