Porsche's advertising budget must be huge.Just about every car magazine is filled with their ads. Soon we will be finding them in bathroom room stalls.
They do it with all the models, I've been to a few. When a new model is intro'd dealers invite guests to the dealership. No big deal it doesn't cost them hardly anything. Matter of fact they probably make money (between the shirts and stuff people purchase) Many manufacture's including Ferrari do the same exact thing. Like the intro. parties for the 430. Like the intro party I was at last month for the Super America. Porsche is a very profitable, smart car company, why wouldn't they advertise.