100,000 Cayenne
The Leipzig plant opened in August 2002. Porsche originally estimated unit sales of 25,000 vehicles annually. However, since its launch in December 2002, demand for the Cayenne has exceeded expectations. In the 2003/2004 fiscal year, Porsche sold nearly 40,000 vehicles worldwide. Porsche will reach the same volume in the current financial year. "We are operating at maximum capacity. And demand is showing no sign of slowing down," said Macht.
North America is still the key market for the Cayenne, where Porsche sells approximately 40 percent of the luxury sport utility vehicles. Porsche Cars North America sold 17,457 Porsche Cayennes in fiscal year 2003/2004 and is on track to finish the current fiscal year, which concludes July 31, at the same level. Thanks to the Cayenne, Porsche is also recording its highest growth rates - at times running to triple digits - in China, Russia, Latin America and Southeast Asia, as well as countries in the Middle East.
Text courtesy PCNA. Photo courtesy GermanCarFans (link)