It is what it is, growing the brand. 

Ferrari is a listed company now, they do need to expand revenue streams.

It used to be they licensed out their clothing stuff, last it was with Puma. But why let someone else make all the money when they can make that themselves. See Porsche, with Porsche Design. 

Now if their restaurant do killer spaghetti ragu, I will be all for it.

The Ferrari allure will always be there. They are, Ferrari, after all.

With the new 296 GTB, I got a little itch to get back in the Ferrari family, I find it just that much more appealing than the McLaren Artura, and that itch has nothing to do with horsepower rating, it's just the cars' appeals.

 

 

 

 


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