A mid engine 960 right now would only take away profit from R8 and Hurracan, so basically money going into the right pocket instead of the left pocket.  And Porsche/VAG needs new fresh money to go into both pockets.

Right now they are sort of in the same scenario like back in 2002,the 1st Cayenne era, they need new source of revenue. Catering to hardcore sports car addicts can wait.

From a business case point of view, it would only make sense to have a mid engine 960 when the R8/Hurracan is up for review/renewal. Then the group can position the next R8 at the low end of the market or even eliminate it, the Porsche in the middle then perhaps the next Hurracan at the top. Even then it would be a tight fit as the Aventador needs to move up to create room for the next Hurracan.

The VAG group is missing a touring GT, a sporty one. None of the brands have one, the Bentley Continentals are more of a show off item, they don't have the sporty characteristics needed. As it happens, Porsche have exactly what it takes to be in that segment right now. Doesn't cost much to produce such a car, minimum tooling cost on a existing platform.

At above 350k, they might move perhaps 2500.

At 300-350k segment, they might move just over 3000 cars a year.

At 250-300k, perhaps 4000-4500..

If they keep it around 200-250k, then perhaps 5000 if not more, at least for the first couple years.

A F12/FF is a 400k+ car, and I believe Ferrari sells around 2000 a year combined.

 


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