Quote:
The Groom said:
The 959 was a money pit, but they did make the CGT.

(the GT1 does not count, it's a homologation special)

Supercars don't need to be profitable on their own, as long as they work as a halo car. It's an investment. Today's 10-year-old is tomorrow's customer.

Every generation needs an icon. The 911 is not exclusive enough to make boys dream of buying a Porsche when they grow up, rather than any other sports car brand in the same price range. So yes, Porsche does need an out-of-this-world supercar once in a while.



Porsche is runned by Windeking and he is on record that the Veyron is a mistake. Also, the concept of building a supercar to use the technolgy in future models is no longer valid. Much testing is done via computer/technology and investing vast somes of money into a losing enterprise is not what profitable companies do these days.

If there is money to be msde Porsche will build it. If not, it is highly unlikely they would invest the resources to build a car just to give its image a boast. Porsche doesn't need its image boasted.