Tim:

That's the "mere exposure" and "cognitive dissonance" effect at work. broken heart

I didn't know these terms, I have to admit!  Thank you for giving me the incentive to look them up.

As regards the latter in the case of goods, the solution is to acquire both or even more items someone is in conflict about. Easier said than done. Perhaps this is why many are never content in spite of possessing plenty of material goods.

 


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"Form follows function"