Let's set the record straight whether RC likes it or not.

Cayenne may be Porsche's "black sheep" BUT it's selling well, Cayenne sales (deliveries to FINAL customers) reached an ALL time HIGH during FY 07/08.

Porsche_Sales.jpg

In the first 4 month (Aug-Nov) of Porsche's new fiscal year (08/09), Cayenne sales (to dealers) declined by 8.8% to 12,259 units.

Regarding Panamera prices:

Panamera's direct competitors are (according to Porsche): BMW 7 Series, Mercedes S Class, Audi A8, Maserati Quattroporte, .... and still according to Porsche's management: "Panamera should be priced at a premium to its competitors" ...

Excl. Sales Tax (or VAT):

BMW 7 Series: Entry (740i 326 hp) € 71,000; Top (750i 407hp) € 88,600

Mercedes S Class: Entry (S350 272 hp) € 70,400; Top (S 63 AMG 525hp) € 130,400

Audi A8: Entry (3.2 V6 FSI 260 hp)  € 65,500; Top (6.0 W12 450 hp) € 112,750

Maserati Quattroporte: Entry (V8 4.2 400hp) € 95,350; Top (V8 4.7 430hp) € 104,850

I therefore believe:

Panamera (V6 300hp) should be around € 74-75,000 or around € 85-90,000 (incl sales tax 19%)

Panamera S (V8 400hp) should be around € 90-95,000 or around € 110,000 (incl. sales tax 19%)

Panamera TT (V8 500hp) in the € 140-150,000 (incl. sales tax 19%)

Why would I buy a Panamera?

Easy answer. For the price of a 911 (€ 85-150,000 incl. sales tax 19%) I get a seriously sporty 4 seater... and it should be a much easier "sell" to my wife and also may be to my kids ...