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    The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Just posted up my analysis of Aston Martin's CEO Change & Q 1 2022 results:

    https://karenable.com/the-turtle-aston-martin-q1-2022-results/

    Comments?  Moers' departure a good thing?  Can Felisa turn it around?


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Nice write up this cannot end well. Unless Aston Martin is bought by another car manufacturer. But with the present market conditions I do not see a candidate.

     


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Agree, cant see why anyone would buy them.  Easier to just pick up the pieces you want after they go bust again.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Amadeo Felisa and Roberto Fedeli did good things for Ferrari so should prove a good pairing for Aston if there is enough cash in the pot for model development. Luca di Montezemolo is friends with Stroll so it looks like he has likely had a hand in the background re-uniting his old Maranello team.

    It's also interesting that Michael Leiters (ex Ferrari) has been appointed as the new CEO at McLaren from July.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Thanks for sharing. kiss


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    ISUK:

    Amadeo Felisa and Roberto Fedeli did good things for Ferrari so should prove a good pairing for Aston if there is enough cash in the pot for model development. Luca di Montezemolo is friends with Stroll so it looks like he has likely had a hand in the background re-uniting his old Maranello team.

    It's also interesting that Michael Leiters (ex Ferrari) has been appointed as the new CEO at McLaren from July.

    Key concept here is resources.  Its highly questionable if Aston has the cash and capabilities at this point needed to turn this around.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    I'd tend to agree Scott but Felisa has been on the main board for a year I believe so must have an insight into what is possible in terms of financial constraints. I doubt he'd have been able to tempt Fedeli to join him without knowing there was a big enough budget to make significant changes but time will tell if these are short term, revolving door hires as well.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    ISUK:

    I'd tend to agree Scott but Felisa has been on the main board for a year I believe so must have an insight into what is possible in terms of financial constraints. I doubt he'd have been able to tempt Fedeli to join him without knowing there was a big enough budget to make significant changes but time will tell if these are short term, revolving door hires as well.

    You may be right.  An alternative way of looking at it is for Felisa this is one last big payday and Fedeli has bounced around quite a bit and might not have had any other better options.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Well if they continue to reunite the old band and hire Dany Bahar as Brand and Commercial then you'll know for certain they are screwed smiley


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    the perception about AM from a consumer point of view is not that quickly changed.....I think they can only hope MB will buy them....


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    As always, great writeup. The cynical part of me just wonders if this has all been a smoke and mirrors plan gone wrong for Stroll. He takes over AML, Brings up AMR, who get paid to service the Valkyries, and also pay for his son to run on F1. It feels like he thought he could milk cash from AM while artificially propping up its perceived value enough to get a good offer from MB and then walk away with full pockets and a seat for junior. But then none of it has worked out and the brand is suffering more and more. 


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Enmanuel:

    As always, great writeup. The cynical part of me just wonders if this has all been a smoke and mirrors plan gone wrong for Stroll. He takes over AML, Brings up AMR, who get paid to service the Valkyries, and also pay for his son to run on F1. It feels like he thought he could milk cash from AM while artificially propping up its perceived value enough to get a good offer from MB and then walk away with full pockets and a seat for junior. But then none of it has worked out and the brand is suffering more and more. 

    Thanks.

    I think your analysis is pretty close to the truth.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    ISUK:

    Well if they continue to reunite the old band and hire Dany Bahar as Brand and Commercial then you'll know for certain they are screwed smiley

    Bahar would be the icing on the cake.  He was Jean Todt's gift to Felisa.

     


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    SSO.:
    Enmanuel:

    As always, great writeup. The cynical part of me just wonders if this has all been a smoke and mirrors plan gone wrong for Stroll. He takes over AML, Brings up AMR, who get paid to service the Valkyries, and also pay for his son to run on F1. It feels like he thought he could milk cash from AM while artificially propping up its perceived value enough to get a good offer from MB and then walk away with full pockets and a seat for junior. But then none of it has worked out and the brand is suffering more and more. 

    Thanks.

    I think your analysis is pretty close to the truth.

    I was at the receiving end of someone playing that same move on a company I worked at some years ago, albeit at a much smaller scale. So lets just say I feel for the AM employees who actually care about the brand.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Enmanuel:
    SSO.:
    Enmanuel:

    As always, great writeup. The cynical part of me just wonders if this has all been a smoke and mirrors plan gone wrong for Stroll. He takes over AML, Brings up AMR, who get paid to service the Valkyries, and also pay for his son to run on F1. It feels like he thought he could milk cash from AM while artificially propping up its perceived value enough to get a good offer from MB and then walk away with full pockets and a seat for junior. But then none of it has worked out and the brand is suffering more and more. 

    Thanks.

    I think your analysis is pretty close to the truth.

    I was at the receiving end of someone playing that same move on a company I worked at some years ago, albeit at a much smaller scale. So lets just say I feel for the AM employees who actually care about the brand.

    Between Palmer and Stroll the Aston employees really have gotten the short end of the stick.


    Re: The Turtle: Aston Martin's CEO Change & Q1 2022 Results

    Catchpole on the new V12 Vantage. https://youtu.be/nMtoI336OQU  Shame the company is in such disarray.  


     
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