A very interest article in Golf Connosieur regarding Porsche
mystique and the company direction. Unfortunately I do not subscribe to the magazine(unable to scan) but had a chance to read the article. Overall it was very positive.It is in the Spring 2005 issue.
It also discusses Hollywood's love of the brand citing and showing pictures of luminaries who drive Porsches's.
A brief recap is as follows,
1. The mystique is driven by past owners who would not buy the modern version of the 911. Too GTish. Many of them find the company direction appalling.They keep and maintain their older models.
2. The Cayenne and Boxster have diluted the brand but also generated enormous profits.
3. Porsche makes more profit per car sold than any other car manufacturer.
4. Leaving racing has not cut deeply into the Porsche Mystique though many see trouble on the horizon.
5. The article points out other former strong brands which witness substantial decline in image as a result of leaving racing or development of cheaper models. They cite Cadillac, Audi and Jaguar.
6. The introduction of the sedan will only accelerate the deterioration of the sport car mystique.
7. However, many Hollywood types love the car because it is not over top like a Bentley or Rolls but remains exclusive
with a high end image to it. 
8. The article concludes by commenting that as long as Porsche continues to build terrifically engineered cars the day of the predicted reckoning by doomsayers( like myself) may never come to pass.
9. Finally Jim Carrey who made 50 million on his last film bought four of the people who got him into the film all a 911. Obviously he could not buy them Ferrari's and we all know why.
10. BTW, the reason Porsche gives for its expansion of models and production numbers 77,000 vehicles a year is their fanatical desire to remain an independent small car company.
It also discusses Hollywood's love of the brand citing and showing pictures of luminaries who drive Porsches's.
A brief recap is as follows,
1. The mystique is driven by past owners who would not buy the modern version of the 911. Too GTish. Many of them find the company direction appalling.They keep and maintain their older models.
2. The Cayenne and Boxster have diluted the brand but also generated enormous profits.
3. Porsche makes more profit per car sold than any other car manufacturer.
4. Leaving racing has not cut deeply into the Porsche Mystique though many see trouble on the horizon.
5. The article points out other former strong brands which witness substantial decline in image as a result of leaving racing or development of cheaper models. They cite Cadillac, Audi and Jaguar.
6. The introduction of the sedan will only accelerate the deterioration of the sport car mystique.
7. However, many Hollywood types love the car because it is not over top like a Bentley or Rolls but remains exclusive
with a high end image to it.
8. The article concludes by commenting that as long as Porsche continues to build terrifically engineered cars the day of the predicted reckoning by doomsayers( like myself) may never come to pass.
9. Finally Jim Carrey who made 50 million on his last film bought four of the people who got him into the film all a 911. Obviously he could not buy them Ferrari's and we all know why.
10. BTW, the reason Porsche gives for its expansion of models and production numbers 77,000 vehicles a year is their fanatical desire to remain an independent small car company.
Do they teach this thing at lawyer school? 
