Ferrari becoming "automotive Burberry"... (from evo)
it's so funny! and so true!
check it out in the latest evo issue or... download the attached PDF document (222 KB).
Apr 18, 2005 11:19:23 PM
Quote:
zzboba said:
The excellent Richard Porter (also the man behind www.sniffpetrol.com and this highly recommended book) deals with ferrari's merchandising strategy in his latest evo "petrolhead" column.
it's so funny! and so true!
check it out in the latest evo issue or... download the attached PDF document (222 KB).
Quote:
Zürich said:Quote:
zzboba said:
The excellent Richard Porter (also the man behind www.sniffpetrol.com and this highly recommended book) deals with ferrari's merchandising strategy in his latest evo "petrolhead" column.
it's so funny! and so true!
check it out in the latest evo issue or... download the attached PDF document (222 KB).
True, saw this German guy in the Dominican Republic... red Ferrari Schumacher Hat, Ferrari Polo, Red Shorts, yellow "Ferrari" watch and the finishing touch Ferrari slippers...
Quote:
Zürich said:
True, saw this German guy in the Dominican Republic... red Ferrari Schumacher Hat, Ferrari Polo, Red Shorts, yellow "Ferrari" watch and the finishing touch Ferrari slippers...
Quote:
tdf360 said:Quote:
Zürich said:
True, saw this German guy in the Dominican Republic... red Ferrari Schumacher Hat, Ferrari Polo, Red Shorts, yellow "Ferrari" watch and the finishing touch Ferrari slippers...
Yeah, and we've never seen ANYONE in Porsche garb.
Gary
Quote:
zzboba said:
The excellent Richard Porter (also the man behind www.sniffpetrol.com and this highly recommended book) deals with ferrari's merchandising strategy in his latest evo "petrolhead" column.
it's so funny! and so true!
check it out in the latest evo issue or... download the attached PDF document (222 KB).
Quote:
Zürich said:
if you wanna wear logos you should
Apr 19, 2005 11:17:55 PM
Quote:
nberry said:Quote:
zzboba said:
The excellent Richard Porter (also the man behind www.sniffpetrol.com and this highly recommended book) deals with ferrari's merchandising strategy in his latest evo "petrolhead" column.
it's so funny! and so true!
check it out in the latest evo issue or... download the attached PDF document (222 KB).
I do not find it surprising that Ferrari is mass marketing non-automotive products. They recognize that though most people would love to own a Ferrari automobile, 99.9% cannot not because of financial considerations or very limited availability. Thus, many settle for non-automotive items to sate their desire for Ferrari ownership.
Porsche on the other has taken the view that everyone should own a Porsche and thus mass produce the car to the point where it is very common and no longer coveted. Every couple of years they introduce another look alike model which soon will compete with Fords and Chevy's.
BTW isn't Porter the same person who openly denounces the Cayenne and criticized Porsche for its mass production direction?
Apr 19, 2005 11:23:11 PM
Quote:
Jeff (in SF) said:Quote:
nberry said:Quote:
zzboba said:
The excellent Richard Porter (also the man behind www.sniffpetrol.com and this highly recommended book) deals with ferrari's merchandising strategy in his latest evo "petrolhead" column.
it's so funny! and so true!
check it out in the latest evo issue or... download the attached PDF document (222 KB).
I do not find it surprising that Ferrari is mass marketing non-automotive products. They recognize that though most people would love to own a Ferrari automobile, 99.9% cannot not because of financial considerations or very limited availability. Thus, many settle for non-automotive items to sate their desire for Ferrari ownership.
Porsche on the other has taken the view that everyone should own a Porsche and thus mass produce the car to the point where it is very common and no longer coveted. Every couple of years they introduce another look alike model which soon will compete with Fords and Chevy's.
BTW isn't Porter the same person who openly denounces the Cayenne and criticized Porsche for its mass production direction?
That's good logic - "I can't afford a $180K Ferrari so I'll buy a $20 hat" and "I CAN afford a $20 hat but INSTEAD, I'll buy a $80K 911." Curious, what's your win/loss record in courtoom arguments?
Apr 20, 2005 5:05:34 AM
Quote:
nberry said:
I do not find it surprising that Ferrari is mass marketing non-automotive products. They recognize that though most people would love to own a Ferrari automobile, 99.9% cannot not because of financial considerations or very limited availability. Thus, many settle for non-automotive items to sate their desire for Ferrari ownership.
Porsche on the other has taken the view that everyone should own a Porsche and thus mass produce the car to the point where it is very common and no longer coveted. Every couple of years they introduce another look alike model which soon will compete with Fords and Chevy's.
BTW isn't Porter the same person who openly denounces the Cayenne and criticized Porsche for its mass production direction?
Quote:
tdf360 said:Quote:
Zürich said:
if you wanna wear logos you should
I know this is all in good fun, and I can take kidding as well as anyone I think, but your post leads me to believe you do not wear logo items. Is that right?...no hats or t-shirts from Porsche or your local sports team or whatever??
Gary
Quote:
I do not find it surprising that Ferrari is mass marketing non-automotive products. They recognize that though most people would love to own a Ferrari automobile, 99.9% cannot not because of financial considerations or very limited availability. Thus, many settle for non-automotive items to sate their desire for Ferrari ownership.
Quote:
BTW isn't Porter the same person who openly denounces the Cayenne and criticized Porsche for its mass production direction?
Apr 22, 2005 7:17:11 PM
Apr 22, 2005 7:23:40 PM
Quote:
Jeff (in SF) said:
... to understand your negative obsession with a company you don't like. I'm not a psychiatrist but I have to wonder - do you continually send letters to the husbands and boyfriends of your past ex-girlfriends because they love and appreciate someone you no longer do? In my world, it's called "Get over it." I mean honestly, you should spend more of your time sharpening your argument skills to better succeed in your profession. Life's too short to dwell on such things...
Apr 22, 2005 7:39:16 PM
Apr 22, 2005 7:52:08 PM
Quote:
nberry said:
They responded "Porsche's are so common these days, it is hard to excited about them".
Quote:
zzboba said:
Quote:
BTW isn't Porter the same person who openly denounces the Cayenne and criticized Porsche for its mass production direction?
yes (and with him nearly every other UK motoring journalist )
Apr 23, 2005 3:47:05 AM
Quote:
nberry said:
Jeff, this much I know. I am not the only one that feels Porsche as a company is now a mass marketer which has had a negative impacted on it's customer base.
Apr 23, 2005 9:51:45 PM
May 5, 2005 9:50:52 PM
May 6, 2005 6:26:49 AM
Quote:
Jeff (in SF) said:
Just read an article that Acer Computer licenses the Ferrari name for a notebook computer. Can toasters and iPods be far behind? I'll search Google and see if I can find a link or pic.
May 6, 2005 8:24:21 PM
Quote:
Patriek said:Quote:
Jeff (in SF) said:
Just read an article that Acer Computer licenses the Ferrari name for a notebook computer. Can toasters and iPods be far behind? I'll search Google and see if I can find a link or pic.
I'm working right now on the Ferrari Acer, and it's over 1 years old, ......
May 6, 2005 8:44:36 PM
Quote:
Jeff (in SF) said:
Given Ferrari's reputation, I'm surprised that they'd license their name to Acer (a low end computer manufacturer) rather than Apple, IBM, HP or Dell.