Feb 4, 2005 3:52:31 PM
- Carlos from Spain
- Rennteam Moderator
- Loc: Spain. , Spain
- Posts: 21148, Gallery
- Registered on: Feb 9, 2003
- Reply to: WBH
Re: Facelifted BMW 7 Series
Quote:
VKSF said:Quote:
Carlos from Spain said:
BMW has finally now beaten Merc in terms of volume this last year, something that had not happened in ten years.
But I'm with Fanch on this one, as much as I preffer the dinamics and handling of the BWM in the other classes, in this luxury segement I prefer Mercedes, they are just the best at it in this class were luxury, confort, ride, creature conforts, pose, etc is fundamental and that Mercedes territory. Just my opinion though.
Volumes can be misleading....if one considers how many $100K+ cars Merc sells/yr vs BMW, seems BMW purposely avoids this more difficult sales territory. Also consider that BMW is pricing its new M5 below E55's price....what does that reveal about BMW's own view of its brand/pricing power? Bangleization (and notable lemon rate) of 7-series (and its effects on sales and discounting of 7-series) has probably saved Merc from having to rush out an updated S-class....let's just hope Merc doesn't abuse its effective monopoly on the $100K+ sedan class....
Sure are, volumes are volumes, period. BMW doesn't sell a mass production high volume A-class equivalent to boost up their total sales volume either. But the point is BMW has outsold Mercedes por the first time in 10 years... and this inspite of Bangle. And with their daddy Chrysler hurting and trying to get rid of the Mitsu failure, its even more significant.