I always enjoy your articles SSO.
Ferrari has a very strong brand, and I think that generates a lot of non car income for them. But I think they could improve their free cash flow by making fewer models. I know the Lusso is going away, and I’ve heard the Portofino may as well. Anything you can share?
SSO.:Just posted up a new blog on Ferrari's Q3 Results and my recent experiences with Ferrari dealers:
https://karenable.com/ferraris-q3-2020-results/
Comments?
Please include a table summary format. Your article was difficult to read so I went to their website and read the results.
It seems that they have marked down inventory due to covid as the cost of sales includes higher depreciation costs.
Very good sales performance by Porsche up to Q3 of 2020, notwithstanding the Covid-19 consequences
https://newsroom.porsche.com/en/2020/company/porsche-deliveries-quarter-3-2020-22584.html
Very good sales for the Taycan (10.944) and for the 911 evergreen at 25.400.
In all this turmoil Porsche won again some major long distance races like NBR, Spa and the Petit Le Mans.and both the titles of the ADAC GT Masters
"Porsche....and Nothing else matters"
mcdelaug:I always enjoy your articles SSO.
Ferrari has a very strong brand, and I think that generates a lot of non car income for them. But I think they could improve their free cash flow by making fewer models. I know the Lusso is going away, and I’ve heard the Portofino may as well. Anything you can share?
I don't have any inside info but I would guess that the Lusso dies when the SUV is launched. Also I don't see a portfolio role longer term for the Portofino M now that the Roma has been launched.
I think your points about Ferrari are well made. Wait periods, many more models and dealerships attitudes will challenge the company. Too many models will compromise the brand in the long run.
Ferrari is not Porshe. Porsche’s are affordable for most moderately successful middle age buyers. Ferrari’s are not. The only reason to buy a Ferrari is there are so few and brand uniqueness.
A good memory is fine but the ability to forget is the one true test of greatness.
Porker:That expression cracked me up "Unlike Aston Martin, which is still basically a train wreck with the hope that the light at the end of the tunnel isn’t another train coming at them"
Fantastic expression. I have to adopt to projects at work
2016 Porsche 981 GT4 | Racing Yellow
2018 Audi S6 Avant | Ibis White
bluelines:Porker:That expression cracked me up "Unlike Aston Martin, which is still basically a train wreck with the hope that the light at the end of the tunnel isn’t another train coming at them"
Fantastic expression. I have to adopt to projects at work
Please be my guest.
When Ferrari became a Public Company in 2015, it was inevitable that they had to produce more cars in order to maximize shareholder value. To increase production they had to go down the chain. They had to cater not only for the "filthy or super rich" but also for the "seriously rich" or even for the "rich" in order to find the required number of buyers. Hence the Roma, the upcoming SUV and maybe more.
The challenge for Ferrari will be that their lower cars will have to be used in real life because they will be promoted as such and because their new clientele will want to get a realistic return from their still substantial automotive outlay. Ferraris up to this date have been hidden mostly in garages to hedge against depreciation and as a result crucial things like robustness and longevity have never been realistically tested and verified. The vast majority of Ferraris produced to date have lived a very cushy, undemanding life as trophies rather than cars, and in consequence the creation of the Myth.
These new Ferraris, destined for near regular use out in the open, must be very well prepared. Otherwise they will run the risk of being greatly exposed in terms of reliability, strength, long-life and running costs when compared to a benchmark like Porsche.
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"Porsche....and Nothing else matters"
Nov 9, 2020 6:51:17 PM
reginos:Ferraris up to this date have been hidden mostly in garages to hedge against depreciation and as a result crucial things like robustness and longevity have never been realistically tested and verified. The vast majority of Ferraris produced to date have lived a very cushy, undemanding life as trophies rather than cars, and in consequence the creation of the Myth.
Ferrari changed a bit on that side since at least the 458 Speciale. I have seen few on track regularly and properly used. this car is rock solid.
GT Lover, Porsche fan
991.2 GT3 manual
Cayenne GTS 2014
Nov 10, 2020 7:00:27 AM
If so, it is definitely an improvement.
But show me an Italian car or motorcycle that is as robust, completely engineered and reliable as the equivalent German one. See how much Lamborghini and Ducati have improved under VW-Audi. Not to mention the debacle of Scuderia Ferrari from the time Mercedes-AMG entered F1.
"Porsche....and Nothing else matters"
reginos:If so, it is definitely an improvement.
But show me an Italian car or motorcycle that is as robust, completely engineered and reliable as the equivalent German one. See how much Lamborghini and Ducati have improved under VW-Audi. Not to mention the debacle of Scuderia Ferrari from the time Mercedes-AMG entered F1.
In fairness to Ferrari, starting with the 550 & 360, their build quality has improved considerably.
I am sure Ferrari have improved, but the competition have also moved on further. keeping the distance.
By coincidence last week I had a chance to examine closely a 575 M ( a very expensive and impressive V12 supercar in its time) in a workshop where I have my car serviced.
It is not a neglected car but a cherished car by a devoted owner but still the level of time-related damage to the interior, the engine bay (the artistically crafted gold-coloured alloy intake was flaking to the extent that the embossed Cavallino almost dissolved) and elsewhere was significantly beyond what someone would expect and accept from an early 2000s Porsche or Mercedes. Even the 1998-2002 Mercedes W202 model Taxis that see heavy use in all weathers look almost impeccable.
Anyway, let us see what Ferrari will be able to deliver with their new models which are supposed to be used more as real cars for real people.
"Porsche....and Nothing else matters"
reginos:If so, it is definitely an improvement.
But show me an Italian car or motorcycle that is as robust, completely engineered and reliable as the equivalent German one. See how much Lamborghini and Ducati have improved under VW-Audi. Not to mention the debacle of Scuderia Ferrari from the time Mercedes-AMG entered F1.
I agree, Lamborghini quality improved a lot with Audi's involvement, although I am getting now two catalytic converters replaced (Performante) because one of them is damaged (car has almost 13000 km now).
Ferrari? Well, a friend had a 488 Spider and drove over 90000 km in it without any major issues. Now he has a F8 Spider and same thing, car is trouble-free. He had a 458 Spider as well, no issues. He changed from a Porsche fan to a Ferrari fan and he has a SF90 on order as well. However, he never liked the German dealerships, so he bought the cars outside Germany.
RC (Germany) - Rennteam Editor Lamborghini Huracan Performante (2019), Mercedes GLC63 S AMG (2020), Mercedes C63 S AMG Cab (2019), Range Rover Evoque Si4 Black Edition (2019)
You know some people when they buy an expensive kind of dream car they tend to cover up for any issues they might have in order not to devalue their car and/or put their choice in doubt.
Also, even if a car doesn't have major issues a series of niggling faults is also very frustrating. That was the case when I drove Alfa Romeo. Since then I've had VW, Audi, BMW (incl. motorcycles) and Porsche with total peace of mind. Only a Mercedes ML320 was totally unreliable, at the time those were made in Alabama USA
Catalytic converters are wear components. An early replacement could happen on any car. Is yours covered under warranty?
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"Porsche....and Nothing else matters"