Re: Nissan and Ferrari
Quote:
Grant said:Quote:
MMD said:
They ALSO can afford to LOSE money on it, sell it for a very low price. It's probably _market_warfare_ to erode confidence in Porsche.
Porsche deserves to lose a few customers when a mildly well equipped Cayman S costs as much as a fully-loaded GT-R. I hope this prods Porsche to up the ante a bit with the go-fast parts (motors, LSD, etc.)
I doubt that Nissan intends to lose money on the GT-R, but its MSRP likely represents only a modest profit margin on the tech investment, much like Audi is doing with the R8. What its price does emphasize is how much profit margin Porsche gets from every 911 sale (even before we add all the leather-coated nuts and bolts).
But it is obvious that Nissan knew exactly what it was doing in designing this car, both in style and performance - it is a grenade lobbed into the performance car world to stir things up, and the discussion here proves it.