thats a dumb article.. why would you ever compare all the options you can throw into the smallest car (engine size) and then compare it with that of the very base price.
The only thing this tells you is that you can fully customize and select options at Porsche, yes they are pricy, yes people buy it still, because if i'd have the money i would fully customize my car to my dreamcar, somewhat regardless of cost.
Im aiming for a base boxster nonetheless for the time being