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Re: You are Porsche New CEO - What would you do?
Quote:
The Groom said:
What we need is a Boxster/Cayman with the same engines as the 911, sold at the same price.
Quote:
Dr. Phil said:
2) Make a 400+ BHP Cayman and Boxster + RS editions of both.
Let people choose between the classic 911 and a 987 with the power to match its handling.
If the 911 loses this battle its probably because its very construction has met its limitation. At any rate it's better to make REAL sportscars instead of holding back for marketing reasons.
People who likee the classic Porsche will still pick the 911. People who prefer the 987 will still pick a Porsche.
In my eyes both concepts offer their particular advantages and drawbacks, so an equally priced mid-engine sportscar nex t to the 911 would be a suitable idea. The artificial downgrading on both Cayman and Boxster might make sense from a marketing standpoint, however raising both performance and price on these cars would make sense. However Porsche'd need another entry level sportscar in that case, unless they want to leave that segment to the competition. The current Boxster is in fact much more mature in regard of design compared to its predecessor, the Cayman's design details leave a huge margin to the 911 that is, especially by elderly customers, regarded the more mature sportscar.
Quote:
Dr. Phil said:
3) Make a subbrand to cover the Panamera and Cayenne, leaving the Porsche brand purely sportscar focussed.
This move could be good for sportscar sales/brandvalue, but potentially really bad for Panamera/Cayenne sales.
4) Launch 928-replacement, +600 BHP GT for the 599/612 segment
Agree on that marketing standpoint. Your projected 928 replacement would bring Porsche into a territory that they might not want to go to.
Quote:
Dr. Phil said:
5) Retake supercar throne.
Develop prestige CGT-followup project. 900+ BHP ME supercar, beating Veyron as promo gimmick.
I assume Porsche will keep another supercar back for a couple more years, the CGT has a technically individual position amongst supercars right now. Not the fastest, not the most expensive, not the most powerful... but the one in purest race-bred components in an accessible vehicle. The Porsche supercars, unlike Ferrari's, don't have a common denominator when it comes to performance orientation, 959, GT1 and CGT all have their very own character.
Quote:
Dr. Phil said:
6) Be on the forefront of alternate fuels/energy sources and develop a green car with the potential of becoming a real alternative to conventionally fuels cars.
I second that. It would blend with Porsche's ultimate philosophy, efficiency and quality in one individual shape. However this would indeed question certain products in the lineup.
Re: You are Porsche New CEO - What would you do?
I'd order the Porsche Museum to fuel up all the cars so I could "test drive" one everyday on the track. Also would order the marketing dept to get some supermodels down on the track to cheer me on.
Would order the development office to start working on an 8 cylinder mid-engined successor to the 911.
Would start development of the first-ever Porsche RV; would sleep six people.
Would give free spare tires to any 997 owner who writes a 1000 word essay on why they deserve a free spare.
Would require dealers to put potential buyers who haggle over MSRP on "special" waiting lists.
Institute a ten year bumper-to-bumper warrenty for all new cars with the mandatory stipulation that the cars must be recycled (not salvaged for parts) when warrenty runs out. This would increase resale value, AND maint.costs of old "classic" cars.
Would install special plumbing on all Corporate Headquarters drinking fountains which would add _artificial_ oil flavoring to the water.
And..., what da heck..., customers who ordered _silver_ Porsches would get a free Porsche watch (special edition, not in catalog, made in China), low APR credit card from Porsche Selection and lifetime subscription to Christophorus.
Did I leave anything out? With me in the "driver's seat" you'd have a chance to change the company, irrevocably, once and for all.
Would order the development office to start working on an 8 cylinder mid-engined successor to the 911.
Would start development of the first-ever Porsche RV; would sleep six people.
Would give free spare tires to any 997 owner who writes a 1000 word essay on why they deserve a free spare.
Would require dealers to put potential buyers who haggle over MSRP on "special" waiting lists.
Institute a ten year bumper-to-bumper warrenty for all new cars with the mandatory stipulation that the cars must be recycled (not salvaged for parts) when warrenty runs out. This would increase resale value, AND maint.costs of old "classic" cars.
Would install special plumbing on all Corporate Headquarters drinking fountains which would add _artificial_ oil flavoring to the water.
And..., what da heck..., customers who ordered _silver_ Porsches would get a free Porsche watch (special edition, not in catalog, made in China), low APR credit card from Porsche Selection and lifetime subscription to Christophorus.
Did I leave anything out? With me in the "driver's seat" you'd have a chance to change the company, irrevocably, once and for all.
Re: You are Porsche New CEO - What would you do?
Quote:
JimFlat6 said:
For starters, terminate any plans for whale coupes like a new 928. And shuffle off the new Cayenne and Panamera to
the VW Audi universe.
The 997 is now roughly equal in size to what the 928 was/is and the 997 weighs more than my 928. Ahab.
Great plan, make only kit cars for track rats.
And maybe change the name to something like Noble or Lotus.
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