Jun 28, 2006 2:36:20 AM
- cookie monster
- Senior
- Loc: US , United States
- Posts: 564, Gallery
- Registered on: Dec 8, 2005
- Reply to: EricAlain
Re: Cayman Turbo?
Quote:
EricAlain said:
Here is a "plain hard fact":
Over the past 6 month (Dec-May 06), the Cayman S outsold the Boxster (S and "regular") by 3,918 units (10,883 Cayman S vs 6,965 Boxster).
Bottom line, the Cayman S is so far a great success .... even if a lot of people on this board don't like it.
Here's what I read on June 27th:
Industry: Porsche sales hit new high
27 Jun 06 14:03
Porsche Cayman
Porsche has reported that sales are to exceed 90,000 for the fiscal year that ends in July, reports Reuters. This would make it the company's 12th straight year of higher earnings. Porsche sold 88,379 cars in the previous year.
And thanks to the introduction of high-margin models such as the 911 Turbo, Porsche's revenue is forecast to grow faster than vehicle sales.
The ten-month sales period for the 911 rose 21.4 percent to 27,896 units, while those of the Cayenne offroader fell 16.3 percent to 28,469 vehicles. Porsche has delivered 10,883 of its all-new Cayman S, and when these are included with sales of the Boxster range, sales have jumped 87.8 percent to 22,846 cars.
Turnover in the 10 months rose 15.3 percent to 5.96 billion euros as the company delivered 79,564 units, up 14.2 percent.
Porsche manufactures only three different model lines -Boxster/Cayman, 911 and Cayenne - so analysts pay close attention to the mix. The contribution to earnings from the sale of a 911 Turbo, for example, is estimated to be significantly higher than that from a Boxster roadster.
Porsche cautioned once again that high development costs for its planned fourth model line, the four-door Panamera sport coupe, would affect earnings this year. Due in 2009, it will compete with the Mercedes-Benz CLS and Maserati Quattroporte. article continues below
10 Mos. Ending 5/06 10 Mos. Ending 5/05
Boxster 11,963 12,165
Cayman S 10,883 0
TOTAL 987 22,846 12,165
It looks to me like Boxster only lost 202 sales from year to year and it looks to me like the Cayman S did not take away boxster's sales by much but had increased overall sales. I would suspect that Boxster with 3.4L put in will boost sales further. It proves that opening up new model lines is really transforming Porsche from a low volume small size automakers into more of a volume producers like Mercedes but this is nonetheless necessary to stay competitive in a suvival of the fittest world.