Right Seth. I also think that the high performance SUV market is very limited because people have too high expectations on these types of cars which these cars can't meet.
A SUV with a weight of 2.3 t is no sportscar, no matter how sophisticated it's suspension system might be (e.g. Cayenne Turbo). Many people still have to learn that the hard way (by selling their sportscars and buying a HP SUV to learn that they're not even close to a real sportscar).
I give you an example of how customers seem to be misled (not intentionally but somehow maybe desired as a "side effect"): I just read in a german car magazine a letter from somebody who claims that the Cayenne Turbo will be a great SUV, the best SUV of all and it will outrun many sportscars too. Well, I don't know what kind of sports car definition this guy uses but I can assure you that the Cayenne Turbo won't even harm the Boxster on the track. The Cayenne will be a very performant SUV, no doubt about it. But I guess that Porsche is mainly triggering the sports car owners who already own a sports car and not those who want to replace their sports car with the Cayenne.
I also might see the possibility that the Cayenne will become the house wife's (or soccer mom as we say
) Porsche, one reason why I think that the Cayenne with the V6 by VW will sell best when it comes to the market.
I don't think that the Cayenne Turbo is reasonably priced.
But time will tell and ONLY if quality and performance prove to be very good, the Cayenne will succeed. Time will tell.
My focus for a new SUV in about two years is now on two products: the upcoming new M-class and the Cayenne Turbo.
I still think that Mercedes has a lot of resources of building an even more performant SUV than Porsche did but hey, what do I know?!