The 960 will be 10 years too late
I've been thinking about my Boxster GTS recently. I think I'm going to retire it from DD duty. I joined rennteam back in 2004 when I was trying to decide between a 997 and a 987. Ultimately, I just never found the rear engine platform to be as interesting dynamically. I know that most RTers feel differently, but there it is. I made my compromise with the lower power output of the 987 S, but hoped Porsche would bring something to market that offered more performance, even if it required the 911's higher margin. Sadly, it never materialzed. Of course the Carrera GT and 918 were released, but neither were in the segment I needed, a mid engine car that one could drive everyday, everywhere. When the R8 appeared I didn't understand why this wasn't a Porsche product, as it could have easily been a higher margin sale as a Porsche. I now know about the internal politics with Piech, but it seemed that Porsche was trying to force me into the 911 as the step forward from the Boxster, and that never felt right to me. As a result I drove my 987S for 10 years! I then bought my 981 GTS, and it is a very good car, but it's not a large enough improvement for the 10 years I waited.
I still enjoy cars in a certain sense, but I think Porsche failed to keep me engaged, perhaps seeing me as 'just a Boxster customer.'
Maybe this would have happened anyway, but my intellectual interest, my passion if you will, has wandered to other topics and I think that's gone for good. I'm going to have the few nicks and scrapes on my car cleaned up, drive it a little on the weekends, but most of my DD duties will be with my bicycle, my feet, Uber or perhaps I'll buy something very practical for when the weather is terrible. What I'm trying to say is, Porsche doesn't just need to see Ferrari, Mclaen and AMG as their competitors, but their customers overall level of engagement in cars vs other interests must also be considered, Fortunately, Rennteam is less about about cars now than it was in 2004 also.
The 960, no matter how good it may eventually be, is too late, even if might not have been too little.