Jun 9, 2013 9:52:49 AM
- rulesdontapply
- Pilot
- Loc: Kuwait , Kuwait
- Posts: 462, Gallery
- Registered on: Jan 22, 2010
- Reply to: reginos
Re: New 991 Turbo/Turbo S - If you could change them...what would you want?
reginos:
Gnil:
Every person I know who is interested on a 991 TT is only looking at the Turbo S .
The S models are a very clever marketing technique on behalf of PAG. It should be taught in business schools.
When the 996 Carrera came out there was just one engine of 300 HP and everybody was happy. Then with the 997, suddenly 325 HP was not adequate because the "S model" existed and everybody wanted 355 HP or even the X51 381 HP and they were willing to pay much extra for the top model. The entry model hardly sold relative to the S and Porsche cashed in on this strategy.
The story is continued with the 997.2, 991 and now with the Turbo. You start to become interested for a car selling at 160.000 EUR and eventually you end up paying over 200.000 EUR, and you feel happy that you got a bargain too because it is an all inclusive price.
It is not enough to make good products, but to know how to promote them and to make money. Well done Porsche
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"Form follows function"
This... this is genius.
Interestingly enough, I have a fascination with Porsche's base models [except the base Cayenne due to its lack of a proper Porsche engine; if I wanted a VW VR6, I'd spring for a VW]. I always find them more than adequate for real world driving, they're fun to work hard and extract the power from and they're not what I'd call short-changed when compared to their higher-output counterparts. If I were in the market for a 911 for example, I'd only look at a base Carrera without the need for an S, GT3 or Turbo. I can understand the allure and ego boost attached to having the more powerful model but for me, I'd rather just sit back and admire the brilliance of Porsche's marketing.
rulesdontapply
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2008 Porsche Boxster S PDE2
2012 Porsche Cayenne S