reginos:
Alfa and Lancia invented the sports saloon and the affordable coupe/roadster at a time when Audi practically didn't exist and BMW made crude and bad looking cars. Think of Fulvia, Flavia, GT Junior, GTV, Duetto, Spider, 1750/2000 Berlina etc. etc.. Cars everybody loved to look at and to drive.
The German brands are beyond reach now and any money spent by FIAT to resurrect Alfa, will be wasted. If you cannot beat them join them....as a VW subsidiary.
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"Form follows function"
However, I think that the Chrysler approach shows that Fiat has reached out to the US and not Europe, which is kind of strange. Maybe Chrysler will help them to gain ground again in Europe but I don't quite see how.
VW is a great company with great brands but I don't think it would be good for us customers if VW gets even bigger. VW needs healthy competition, otherwise we are going to see crappy products for big money. Piech loves cars but he is no idiot and he surely loves money as well.
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RC (Germany) - Rennteam Editor Porsche Panamera Turbo S, Cayenne GTS (958), BMW X3 35d (2012), Mini Cooper S Countryman All4