Son of China official dies in Ferrari 458 crash
Though I hate to add to the list of "idiots driving Ferraris" threads, this one is just too high profile to ignore. It happened back in March but has been covered up by Chinese government officials till now, as the deceased was the son of a high profile official who was an aide to President Hu Jintao. He severely crashed his 458 on a Beijing highway, at enough speed to leave the car in several pieces. Two (2!) women were also in the car, and were seriously injured, one paralysed.
http://latimesblogs.latimes.com/world_now/2012/09/china-car-crash-scandal.html
My question is: Are these high profile playboy / nouveau riche deaths in Ferraris an issue for the company Ferrari and their image, or not? If so, what should Ferrari do about it? (Edit: to be clear, I'm talking not about wealth per se as all Ferrari owners by definition have achieved a certain wealth... but the small subset of owners who have not learned to drive well, and who drive irresponsibly on public roads).
2011 Range Rover Sport S/C, 2009 Porsche 911S