It still seems like most people completely miss the point of the California. It's not designed to be a car that ignites passion in young males or those looking for a "look at me" type of car It's aimed at a totally different audience looking for something more restrained.
I was speaking to a guy from the main central London Ferrari dealership at the barbeque I went to on Sunday and he told me his dealership cannot get a large enough allocation of the California and that it's attracting a whole new group of buyers who would never have considered a Ferrari before. He said that most people in the target market aren't car "enthusiasts" in the main so don't read car magazines or car related websites and didn't even know about this model. Most of his buyers are men who are switching out of Bentleys, Aston DB9s and Merc SL's. He said the biggest frustration he has is that the motoring press and websites initially labelled the car as being "soft" and aimed at women and this tag has stuck. The driving experience however bears little relation to this. It would be very easy for Ferrari to turn this car into a very capable sports car with carefully chosen mod's to the suspension but just like Porsche protecting the 911 by restricting the Cayman it seems that Ferrari are doing the same with the California and 458.
It's amazing how lowering the car slightly and adding 599 GTO style wheels changes the look (pics courtesy of Fchat).