Re: CEO Dr. Wiedeking and CFO Härter have left Porsche
I think Nick asks a good question: “Why is VW intending to take over Porsche?”
None of us really KNOW the answer, but it is interesting to speculate. This can be the start of great things or the start of a downward spiral, or somewhere in between.
But getting back to that fundamental question: Why would VW want to purchase Porsche?
Well, what of real value does Porsche offer? The capital assets are fine and dandy, but really not all that much. I think Porsche’s real value is concentrated in two principles assets:
1) A fabulous brand.
2) Weissach, an engineering think-tank out of all proportion to the company’s size.
So I think (and pray) that rather than looking at Porsche as a simple profit center and trying to increase production units (which will diminish asset #1), VAG may in fact nurture the Porsche brand and use it to reflect a lot of glory on VW, and (continue to) use Weissach for what it does so well, for the various brands. Look at Ferrari/Fiat.
Diluting the brand to get a few ten-thousand extra units of production annually will have much less long-term and sustainable impact on VAG then using it (the brand) as the asset it is. I think that would be the prudent, rational reason for VW to own Porsche.
"alfa corse"
