Lars, I think the myth is dependent on culture first and age/knowledge 2nd.
I will speak to the US market (the most important for sales) most little boys here say corvette or mustang unless they are born in greenwich with a silver spoon in their mouths.
A good part of the ferrari MYTH comes from what Nick always harps on, the price tag, factory controlled scarcity, exclusivity.
The rest of it, in the US, comes from Thomas Magnum and Sonny Crockett. Magnum PI and Miami Vice product placement made Ferrari into a household name in the US.
Some amount of serious car people with some real knowledge discount the schumacher years as nothing more than a boring procession. We remember the Alboreto years when Michele would usually finish a race in flames while Lauda/Prost/Senna would be winning in a Marlboro Mclaren.
Ferrari has a great name but a lot of of it is clever marketing. Porsche has just as good if not better racing hisory and audi and Merc have very respectable pasts also.
When Tom Selleck signed his last contract foe the last years of magnum he celebrated by buying himself and his co-stars each a 928, not a 328 or TR.
Plus Ron Dennis is kind of like today's Enzo.
Maybe Mclaren, Zonda, Tesla, and Fisker can set up a joint dealership distribution collaboartion to spread costs.