Winter test of the Turbo : just a Porsche marketing coup?
Just like everyone else on this forum I'm sure, I've now read the same "winter testing the new 911 turbo" article about six times.
I just can't help feeling that magazines like Autocar, Car, Evo, Car&Driver etc. have just been had by Porsche.
I was really excited to read the first article, slightly less by the second and by the time I read the last one (Evo's version) I was bored stiff
Obviously, having just one officially Porsche sanctioned photographer doesn't help as we get to see the same pictures everywhere. But it's still great to see high quality photos of the 997 T so that's not a major gripe for me.
The actual fact content of the articles on the other hand just leaves me wondering what all these great magazines were doing. Apart from all the basic explanations of the 997 T's main specs (with some discrepancies between mags as noted on this forum), there's no mention of a lot of the questions I would have thought any journo worth his salt would find obvious: why stop shy of 500 hp? - why does the 997 T look like it does and what designs did Porsche consider? - what are Porsche's sales expectations for the new Turbo as compared to the 996 T?... Not necessarily controversial questions, but just an attempt to dig a little deeper and go behind the scenes.
I guess all I'm saying is that as all the journos were obviously invited to the same test, they must have known that they would all be publishing the same article and I'm surprised none of them tried to take a different angle.
As it is, Porsche has succeeded in using the press to drum up excitement in the 997 T while keeping a tight reign on the amount and type of info that was released.
That's good for Porsche. I'm not so sure it's that good for the magazines involved...
There, just my rant of the day
I just can't help feeling that magazines like Autocar, Car, Evo, Car&Driver etc. have just been had by Porsche.
I was really excited to read the first article, slightly less by the second and by the time I read the last one (Evo's version) I was bored stiff
Obviously, having just one officially Porsche sanctioned photographer doesn't help as we get to see the same pictures everywhere. But it's still great to see high quality photos of the 997 T so that's not a major gripe for me.
The actual fact content of the articles on the other hand just leaves me wondering what all these great magazines were doing. Apart from all the basic explanations of the 997 T's main specs (with some discrepancies between mags as noted on this forum), there's no mention of a lot of the questions I would have thought any journo worth his salt would find obvious: why stop shy of 500 hp? - why does the 997 T look like it does and what designs did Porsche consider? - what are Porsche's sales expectations for the new Turbo as compared to the 996 T?... Not necessarily controversial questions, but just an attempt to dig a little deeper and go behind the scenes.
I guess all I'm saying is that as all the journos were obviously invited to the same test, they must have known that they would all be publishing the same article and I'm surprised none of them tried to take a different angle.
As it is, Porsche has succeeded in using the press to drum up excitement in the 997 T while keeping a tight reign on the amount and type of info that was released.
That's good for Porsche. I'm not so sure it's that good for the magazines involved...
There, just my rant of the day
