Cayenne sales failure?
Here's a short summary of an article in a dutch carmagazine by an american carjournalist named Howard Walker about the US sales succes of the Cayenne.. Feeding the scepticism among our die-hard porsche sports car enthusiasts..
How can you drive a porsche dealer crazy or make his salesmen tremble? One word: CAYENNE.
Remembering how hard the Porsche officers were shouting last march that their suv had been sold out for the rest of the year ? The opposite is true. You want proof? Look at autotrader.com and you'll find over 500 brandnew Cayenne being offered.. The Porsche Exchange a dealer from Highland Park, Illinois has 51 Cayennes on its website for sale, Don Rosen Porsche dealer from Philedelphia has 30 unsold Cayenne Ss waiting for you.
Now the unthinkable happens: dealers are going to give huge rebates on new or almost new cars. For example: Paramount Porsche (Hickory North Carolina) lately offered an S for U$ 54.450 which meant 4000 below listprice. The Autobahn Group (Texas) had 20 Cayenne S in stock offering some of them at 53.999.
If this is really true then Porsche will get a huge problem shifting those 18000 Cayenne anually in the USA. I hope not and prefer seeing them make a decent profit on the Cayenne so they can keep making those wonderfull rear-engined Elfers !.
How can you drive a porsche dealer crazy or make his salesmen tremble? One word: CAYENNE.
Remembering how hard the Porsche officers were shouting last march that their suv had been sold out for the rest of the year ? The opposite is true. You want proof? Look at autotrader.com and you'll find over 500 brandnew Cayenne being offered.. The Porsche Exchange a dealer from Highland Park, Illinois has 51 Cayennes on its website for sale, Don Rosen Porsche dealer from Philedelphia has 30 unsold Cayenne Ss waiting for you.
Now the unthinkable happens: dealers are going to give huge rebates on new or almost new cars. For example: Paramount Porsche (Hickory North Carolina) lately offered an S for U$ 54.450 which meant 4000 below listprice. The Autobahn Group (Texas) had 20 Cayenne S in stock offering some of them at 53.999.
If this is really true then Porsche will get a huge problem shifting those 18000 Cayenne anually in the USA. I hope not and prefer seeing them make a decent profit on the Cayenne so they can keep making those wonderfull rear-engined Elfers !.
