Another factor is that professional athletes around the world buy a lot of the high end cars today , sporty or luxury , as they don't mind extroverted cars . They are " very large " compared to the waif thin chain smoking European royalty or idle rich scions who were the only customers in the past. Can you imagine basketballer Lebron James trying to get into a McLaren F1 - no problem with an Enzo.
30 years ago, only the most elite athletes made money. Today, bench -warming profesional athletes who rarely get into the game still make millions a year.