Wonderbar:

The Taycan 4S is popular in our region, with three in my immediate neighborhood alone. Quite striking and unusual looking visually. But I am continually reminded of my conversation with a Porsche marketing executive at the Taycan debut in Geneva where he said “ We would not be here if not for Tesla.”

 

And they are smart enough to realize the top end of the EV segment is untapped. 

It used to be a Tesla monopoly, doesn't matter one's net worth, if one wants a EV Tesla was the only choice. 

With the launch of the Taycan, the EV segment instantly expanded from like $40k-1$00k range that Tesla aim for to $200k-$250k. And that also created room for the Mercedes EVs, Audi's etc.

 


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