Quote:
69bossnine said:
The notion that advertisers sway the results of American Magazine tests is nothing more than urban legend perpetuated by sour-grape eating cynics.




I respectufully disagree...

Interesting read:
http://aejmcmagazine.bsu.edu/journal/Fall_2003/automags.htm


ABSTRACT:
"This study sought to provide evidence of advertiser pressure and editorial favoritism in the
two largest circulation auto magazines. Through a content analysis, it examined the relationship between advertising pages and several types of editorial coverage during 1995 and 2000 in Car & Driver and Motor Trend magazines. The hypothesis that as advertising increased so would editorial coverage was generally supported. However, the positive correlation between increased advertising and coverage was much stronger during the economically robust year of 1995 than the leaner year of 2000. This supports the notion that after a certain level of "equal" editorial coverage has been
presented to readers, companies that advertise more receive increasingly more editorial attention."