CGX car nut:

The major touch point for the driver looks like it comes from a toy.  The plaid+ version is 150,000 USD product.  This or a slightly slower BMW M5 CS or Audi S8?  

I think you are $10k over.  Even the $120k plain old plaid will be one of the quickest and capable cars made.

The others would need to cut their price by 50% to sell any product. Is that why you put the ‘?’  I am also puzzled. 
Forget adding options to those dinosaurs - discounts will need to be huge. 
Meanwhile the 8 year old S still looks like the new one and will keep getting updates like the latest one.  Starting at just over $80 k even the base model will put a huge dent in the mid size sedans. 
Personally I think people will put up with the silly steering wheel. Putting gas in a car at huge expense to go slow and depreciate like a rock is much more of a deal breaker than the steering wheel. The aftermarket can jump in and take care of that for $50.