Leawood911:
MKSGR:
the-missile:

402hp and 0-100 in 5.4s - shame!

Why? Many buyers don't need more and the car uses less energy. So they offer a choice: you can either go 0-60 in 2.6s (turbo s) or in 5.4s (lower price). Makes sense Smiley

At some point though people look at specs and see they can go faster for a third the price. This means less taxes and insurance as well. Not to mention repairs and depreciation. Porsche and luxury brands depend a bit on people being excited to spend money and be seen doing this. So while it makes sense to some there will be those who choose differently.  It is certainly a different marketing strategy from trying to offer value all the time which is why the numbers are limited. 
I would be curious if the drop in price by Porsche in China allowed them to take advantage of some government rebate or discount.  This may explain why. I plans for this car elsewhere.

You are right. Within the Volkswagen Group Porsche serves those buyers with a certain "spleen", people who buy stuff one usually does not need. However, this is a cohesive strategy as they also have Audi and Volkswagen to serve buyers who are more focused on value for the money. In total, their strategy seems to make sense. Something for everybody Smiley