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nberry
enthusiast



Reged: 06/28/02
Posts: 200
Loc: San Diego, USA
Porsche conducted a scientific study to determine why people buy Porsches
12/13/02 06:40 PM Edit Reply



This was done in conjuction with their decision to build a SUV.

Quoting Wolfgang Durheimer a Porsche board member "What conclusions did they reach? No one actually needs one of our sports cars. Compared to many vehicles, they have little practical value. The Cayenne on the other hand satisfies every possible need a person can have. ....It has immense pratical value and its a true Porsche because it has pure emotion...emotion will make people want Cayenne."

This is quoted from an article in Autoweek which reviewed the performance of the SUV. Interestingly almost half the article was devoted to defending the decision to build one. All in all it was a tepid endorsement (need the advertising dollars)

Those of us who own Porsche the sport car probably should hang on to it. It may well be a museum piece.



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Porsche conducted a scientific study to determine why people buy Porsches nberry 12/13/02 06:40 PM
Re: Porsche conducted a scientific study to determine why people buy P MJones 12/13/02 07:12 PM


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