Leawood911:

Mostly because there is a giant speed difference between the 911 and the Corolla. It would be different if the Corolla was fractions of a second slower. Then the price based on the interior and Porsche- ness would be harder to justify.  Perhaps you agree. 

 

You missed the point.

Corolla and 911 are in completely different segment and price category. Not comparable.

Just like any Tesla when compared with Porsche, completely different price category and segment. 

And if you want to talk about price, A Mercedes Maybach is just about on par with Rolls Royce Ghost with material used and interior, yet no one really cross shop them either. The Maybach is faster and cheaper too, but the buyers of the Rolls Royce don't care, they pay more for the badge and what that badge stands for. 

It's brand pricing power. Like Starbucks. There are many alternatives, either cheaper and/or better coffee, yet Starbuck can still command the price premium. 

Acer used to make laptops under the Ferrari license and command a premium over the OEM version, yet there are no shortage of buyers. They would go for the Ferrari brand name vs a cheaper and faster regular Acer laptop.

 

 


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