Nick, Porsche’s mantra since it’s inception has airways been performance/value. They are not Rolls Royce or Bentley. They don’t compete in that market segment. Today, they are a mass production auto company. 

As you so adroit point out, they are shoe horning the Taycan between many product models. Essential this car is not necessary for their profitability. So why did they develop it? Because the future is in EV vehicles. That being the case, why put on the market a car priced well over $200,000 when your brand is performance/value?

How is it that 30,000 people put down deposits on a car for the most part sight unseen? It’s because they were lead to believe that the car would be a competitor to Tesla and priced accordingly. Porsche gave every indication that was their target market. Otherwise there is no way in hell they would have received 30,000 deposits. 

I have no doubt they will ratchet down the price once they get their act together but for now a lot of depositors were misled. We disagree on this one.


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Assume most people are stupid and hope they surprise you.