RC:
Boyko23:

I don't get where is the problem. Every big company has some kind of CI in order to guarantee an equal level of "quality" everywhere in the world.

Some kind of CI wouldn't be a problem, like for example the company logo and some exterior design elements.

There are actually CI manuals which even indicate how the restrooms have to look, so... Smiley

Bottom line is: It gets boring when every single dealership looks the same and they often do. What works for Apple is a different story for Porsche and sportscar manufacturers. When buying a 200k car, you don't want to have the feeling you're at McDonald's. Smiley Smiley 

Porsche should think more like Doronin from Aman. The training of the personnel and interaction with the customers is the focus, not the exterior logos, etc.