Ares offer one off bespoke commissions Reginos so there will already be a customer who has ordered this car. They are effectively offering a modern day coachbuilding service in much the same way that Pininfarina/Ferrari have offered customer one off specials using current production cars as donors.

This is the way forward for the extremely rich who want a truly bespoke car that nobody else has and other manufacturers like Lamborghini, McLaren, Rolls Royce and Bugatti have either already created similar projects or are in the process of doing so as it very lucrative for them.