"While some recent BMWs have struggled to find their target demographic, the X7 has a few customer profiles at its disposal.

One of them is the North American family who has often struggled with the space in the X5 and have been asking for a larger, true seven-seater luxury SUV. Those families have often found comfort in the design of other brands, but now the new X7 could fulfill their requirements.

The other X7 customer lives in China where every premium automaker has been focusing on producing larger, luxury cars for the Chinese customer who mostly enjoys the rear seat experience.

Next, we have the Middle East where social status is the main driver behind a car purchase, which puts the X7 on top of the luxury goods list of Middle Easterns.

Last on the list is Eastern Europe, with markets like Russia where BMW SUVs have enjoyed being the market leaders, so naturally, the X7 should feel right at home."

IMO the above makes a lot of sense. It also indicates why the X7 is not to the taste of people on this Forum.

 


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"Porsche....and Nothing else matters"