That is very expensive. I think the biggest issue is, it is a big leap in price from the next cheapest Q7. Based on prices of the CTT S and Q7 4.2 here, would it be accurate to say that the V12 TDI is double the price of the next most expensive Q7? And 75% more than a ML63! I think Emperor is just about right. Outside of Russia and China where SUV and new money is in abundance, Audi will sell 12 of these. Mike S will be one of the buyers outside of Russia and China.