turbolite:

It’s the ‘family look’ they want to achieve. Instant recognition from Macan to 911. 

Understandable from a marketing point of view but just boring otherwise..

 

 

Understand but some of the design elements work better on some models versus others.  The 718 twins' light bar looks highly contrived, just like on the Cayenne.  Meanwhile, that same element looks stellar on the Panamera.