Hatch backs in the US do not sell well. People do not like them. It' s the same in some EU countries like Spain, Portugal.

Switzerland, Germany , France like hatch backs a lot, but usually it's the small or middle segment of cars , like Golf, Clio.

A luxury hatch back is something new. I wonder how people will react to it. Porsche is surely taking a big risk. Will it pay off?
Is Porsche thinking they will change that ?