sfo:
in the EU, and the US, manufacturers cannot set the prices at which dealers sell the product .. otherwise it would be resale price maintenance, and there would no price competition in the channel
hence "Recommended" Retail Price and "Suggested" Retail Price
That's not entirely correct. While its true that manufacturers cannot tell dealers what they must sell the product for, many major manufacturers tell dealers/vendors they are not allowed to discount their products. If they do, the manufacturer will not sell the dealer the product.
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Where the willingness is great, the difficulties cannot be great.