sfo:

in the EU, and the US, manufacturers cannot set the prices at which dealers sell the product .. otherwise it would be resale price maintenance, and there would no price competition in the channel

hence "Recommended" Retail Price and "Suggested" Retail Price

Exactly. I guess the other way to do it is the Tesla way, sell directly to the customers. 

Even in the UAE, Tesla is one of only three international companies that operate by selling directly to customers. The other two are Cartier and Apple.