In Dubai we dont have personalized plates where one can choose what is written on the plates. But we do have a system here whereby the fewer digit plates are more expensive. The most digits is five and the least digits is one. And then if there is a number which matches a exotic car, the price is even more. For instance, 997 goes for around $100,000 and 911 about $150,000. A single digit number, say 5, goes for about $700,000. And you can either buy these numbers at auctions conducted by the transport authority or pay someone who already has it some premium. Basically, the numbers here can sometimes cost more than the car!